Rosie the Riveter, depicted in an image created by J. Howard Miller in 1942, is the subject of a national holiday being celebrated March 21 at Rosie the Riveter/World War II Home Front National Historical Park in Richmond. (RosietheRiveter.org via Bay City News)
By Bay City News
Saturday is Rosie the Riveter Day, a nationwide holiday commemorating women who took jobs in munitions factories and naval shipyards to replace the men who fought in World War II.
The idea of gender-specific jobs is now largely outdated, of course, and the Rosie the Riveter campaign helped launch the economic/labor evolution that has made it so.
The campaign boasts the famed “We Can Do It” poster depicting a muscle-clinching woman created by J. Howard Miller, which had a relatively un-observed presence during World War II but was circulated more widely during the 1980s, not as a reference to patriotism, but as a symbol of feminism. The caricature of Rosie the Riveter was born not in an illustration but a 1942 song by Redd Evans and John Jacob Loeb.
Regardless of the poster, Rosie the Riveter Day is a reminder of the women who answered the call for their country in a time of great need, a time when the U.S. was a much more unified country than it is today. The holiday is also a big deal for the Rosie the Riveter/World War II Home Front National Historical Park in Richmond, which will host a ceremony running from 11 a.m. to 2 p.m. at the park, 1414 Harbour Way South. There will be a variety of music, films and historical displays, and a chance to reflect on an icon that says an awful lot about America.
“Rosie the Riveter represents more than a moment in history, she represents the power of ordinary people to rise to extraordinary challenges,” said Sarah Pritchard, executive director of Rosie the Riveter Trust. “National Rosie the Riveter Day is a chance to honor the legacy of our home front heroes and celebrate the profound social change sparked right here in Richmond.” Visit rosietheriveter.org.
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